Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping organizations are turning to server-side tracking as a means to enhance their data collection procedures. While it needs more technical knowledge than normal GTM and may present extra prices, it can cause greater precision and more trustworthy information
Pixel tracking makes use of a piece of code to sign up conversions on your website. It's simple to establish and less susceptible to advertisement blockers.
1. More precise information
The traditional method of tracking conversions on a site, utilizing pixels, is having trouble with transforming browser privacy policies. This implies that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more safe and secure choice that aids to bypass these restrictions, as it's packed from your very own domain and dealt with as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other security measures. This offers extra exact data and a much more total image of customer trips across channels.
Additionally, this kind of monitoring permits organizations to track conversions beyond the internet site, such as phone calls and in-store gos to, which can be tough for pixel-based monitoring. This adaptability offers marketing experts much more ownership over the data they send, and makes it simpler to adhere to different data legislations. It's likewise a great deal less vulnerable to scams, as it's more difficult for deceitful actors to control the system by changing the postback URL.
2. Better control over data.
Server-side tracking permits businesses to gather and improve data prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can help marketers make more informed marketing decisions.
Typical pixel tracking depends on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are typically blocked by advertisement blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows services to bypass these restrictions and provide exact, consistent data that is much less prone to disturbance.
This sort of monitoring additionally allows services to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is essential considering that new personal privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason why S2S is extra reliable for organizations looking for performance marketing platforms to adjust to these adjustments.
3. Less vulnerable to scams
Server-side monitoring allows businesses to control data hauls before it gets to 3rd party endpoints, enhancing protection and privacy. This is specifically essential as various internet browsers and systems increasingly alter how they deal with cookies. As an example, in iOS 14, Safari will just supply first-party cookie data and will certainly not allow pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that occurred beyond your website.
Furthermore, server-side monitoring enables you to catch customer data directly on your own servers. This gets rid of dependancy on 3rd parties, which can be prone to violations and personal privacy violations.
A server-side tracking system is a collection of guidelines that tells your site's web server what occasions to record. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel monitoring is a different method that utilizes a little piece of code on your website to gather information from customers.
4. Easier to implement
Server-side tracking is a data collection procedure that takes place on the internet site's very own server, bypassing web browser restrictions. This suggests that information accumulated by the website/app is first sent out to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the extent of information management and gives organizations much more control over transmission, making it normally extra reputable. As a result, it's less prone to data difficulties triggered by points like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This allows you to have more accurate data and aids make certain conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the tracking limitations imposed by browsers and ad blockers.